If you have a business, then you need a customer relationship management (CRM) system.
CRM, or customer relationship management, refers to software that lets companies track every interaction with existing and potential customers. Software capabilities can change depending on the developer, but no matter what the software is usually just referred to by the acronym, CRM.
Now matter which provider you go with, most CRMs should allow you to track customer names, emails, and phone numbers. More complex CRMs will give you the ability to track phone calls, log emails, and even keep track of customer social media feeds.
Regardless of whether you go with a basic CRM or a more complex one, there are many ways you can make back office management easier with a CRM, and here are 10 of them.