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Why Entrepreneurs Are Buying Franchises Instead Of Starting Businesses

By October 8, 2015 June 24th, 2019 No Comments

It’s easy to understand why so many people strive to become successful entrepreneurs. You get to make your own schedule, set your own goals, and live life on your own terms.

However, in order to enjoy all of the benefits of entrepreneurship, you first must decide what business endeavor is most likely to bring you success.

Should you start your own business from scratch? Or should you buy a franchise that has a proven track record? While both options offer considerable advantages over working a 9 to 5 job, buying a franchise has become the favorable choice among entrepreneurs.

Why Buy a Franchise? 

Whether you buy a franchise or start a business, it requires a lot of dedication and hard work, and there are substantial risks involved. After all, your livelihood will likely depend on the success of your business ventures.

Carefully review the following list of reasons why buying a franchise offers more benefits than starting your own business:

1. Reduced Risk

Buying a franchise has become overwhelmingly popular in recent years because it greatly reduces the risk involved with starting a new business.

With a franchise, you are provided with support at each step of the way, and you always know who to turn to for help. This type of guidance is especially helpful for people who are novice entrepreneurs and prone to making rookie mistakes.

2. Simplified Marketing

Understandably, marketing is something that many business owners dread, but it’s also critical to the success of any business. And when you buy a franchise, your marketing plan is laid out for you, and it already has a proven record of success.

A creative and effective marketing plan is invaluable, especially if your business is brand new. Buying a franchise takes the seemingly insurmountable task of marketing off your shoulders so you can focus on growing and maintaining your business.

3. Brand Awareness

When starting your own business, building a client base takes a serious amount of time and money, as well as consistent effort. Whereas a franchise offers pre-established brand awareness, as well as the existing clientele that goes with it.

Customers will already know who you are, what you sell, and what to expect when doing business with you. Generally, this type of brand awareness means more profit in much less time.

If you have ever asked yourself, “why buy a franchise?,” hopefully the advantages listed above make it clear why it is the most popular choice for entrepreneurs. However, that doesn’t mean buying a franchise is the right choice for everyone.

The Downside

Even though buying a franchise certainly has its benefits, it requires an upfront investment that some entrepreneurs simply can’t afford.

Purchasing a franchise isn’t the right choice for every budget, and it’s important to assess your current financial circumstances before you make your decision.

When asking yourself “why buy a franchise?”, the first and most important thing to consider is if you are financially capable.


The truth is, there are nearly endless choices when it comes to buying a franchise, and there are lucrative opportunities in almost every industry.

Take time to weigh the pros and cons of owning a franchise versus starting your own business before making your decision. Make sure you thoroughly research all of your options to determine which path will bring you the most success.

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