When looking to market retail video surveillance systems make sure to keep a positive attitude, be informative, and help your client just as you would like to be helped.
Starting off with a powerful and concrete point grabs a customer’s attention and allows you to introduce the product you’re marketing. As a small business or security franchise, it’s important to keep up with marketing techniques to keep your customers interested, and make them feel the importance and necessity of retail video surveillance.
The key reasons to use a surveillance system are to improve security, provide protection, and heighten loss prevention – by catching, and more importantly preventing, retail theft and shoplifters.
A business can be vulnerable to over 1.2 million shoplifters and dishonest employees per year. In 2014, a over $225 million in stolen product was successfully recovered by business owners with the help of honest employees, loss prevention personnel, and a retail video surveillance system.
The average item stolen from a business in a retail theft is worth approximately $150, and the average dishonest employee can steal as much as $800 from a small business or store. These statistics are scary, relevant, and important to convey to your customer. (Source: Hayes International)
Tip: Using real statistics and showing how it relates to the customer is vital. You should be able to answer any questions a potential client has, and be knowledgeable in surveillance systems by staying up-to-date on current technology.
A business not properly utilizing a retail video surveillance system is opening themselves up to theft and profit loss. Adding a new retail video surveillance system is not just another expense, it is an investment, and the return will be well over the initial cost. In the long run, not only can a customer save their company money, but their company will become safer, and obtain a higher net profit.
Tip: You should make the customer aware of 3 things in terms of their return on investment (ROI)…
- They will make their money back easily
- They will be increasing their security
- They will be able to improve their profits
A business without a modern security system can suffer from adverse effects that can include:
- Higher insurance rates
- Loss of sensitive data
- Security breaches
- Other nuisances to the business
(Source: Security Sales)
With today’s technology, retail video surveillance systems are extremely versatile. A customer can easily access and look at the video of their small business or store on their computer, phone, or any other smart device that is connected to the surveillance system. In addition, new DVR systems can store hundreds of thousands of hours of video surveillance without the need to overwrite video or data.
It is also important to note that the newest cameras are small, compact, and easily hidden in a potential client’s store. This helps customers feel comfortable shopping, and less like they are being watched by an obvious video camera in the ceiling.
With all this said, make sure to finish off your pitch confident and clear with, “What security system would interest you?