There has never been a better time to be in the security business. The business owners and the general public are both more interested than ever in protecting themselves as well as their investments, employees, families and possessions. And with the way technology is today, it has made it easier than ever for them to do just that.
But how do you leverage increased interest and the totality of technology to build your business? You get strategic. You get aggressive. You can easily implement these five amazingly actionable ways to win more security clients:
If your security systems are more like a buffet than a five-course dinner, it's time to integrate. Video surveillance, access control and video analytics are effective tools by themselves, but when they are integrated, they become even more powerful.
Offer your clients end-to-end solutions that leverage as many tools as possible.
Make Mobility a Mainstay
Consumers want mobility in everything they do, including security solutions. Make sure you are offering security personnel the ability to monitor their systems from anywhere in the world, in real time via their smartphones, tables, laptops or personal computers.
You can differentiate yourself from the competition by making it possible for clients to move out of their control rooms and into the real world.
The speed of innovation in the security business is rapidly increasing. This means clients might not always know about or understand new tools that are available to them. Making intentional, ongoing education part of your strategic plan is critical to keeping existing clients and finding new clients.
It establishes your business as an industry leader, builds trust among key constituents and offers a great opportunity to introduce and sell new solutions.
Look Beyond the Typical Industries
Sophisticated security systems are not just for commercial businesses anymore. Today, health care organizations, public school districts, colleges and government agencies are increasingly investing in high-end security solutions.
Staying acclimated to the ever-evolving interests and needs of these specific industries is a great way to build your business. Each industry does present its own unique challenges and opportunities, so working hard to become familiar with policies, practices, procedures and legalities will go a long way toward helping you break into emerging industries.
Tell Your Story
There have never been more tools available to help you tell your stories. While you can certainly use the traditional outlets for promotion as in advertising and trade shows, you should also take a look at how to leverage new mediums to tell your success stories.
Social Media has become a source to win more security clients. Become active on your perspective social media platform. Start an online newsletter that delivers added value to clients and prospective customers. Make online videos.
These are all easy and relatively inexpensive ways to demonstrate to prospective clients that you are an expert in your field. Become that person your client knows, likes and trust.
In today's world there are numerous ways to obtain more security clients. Start to think outside the box and you'll see results in your business. Begin with a smart business model and transform your business growth.