Franchise Blog

How To Build a Keep-In-Touch Strategy To Make Your Business Boom

by Mary Jezioro

Dec 29, 2015 7:00:00 AM

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With the mindset of an ambitious business owner, consider the following term: inertia. How is this relevant to building a successful keep-in-touch strategy that will assure the longevity of your company's future? Let's contemplate the following,

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Topics: Marketing

Why Remarketing is Essential to Your Security Business

by Mary Jezioro

Dec 22, 2015 7:00:00 AM

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In today's market, engagement with your audience and consumers is more important than ever. Engagement through social media and sponsored advertisements has become common. However, an often underlooked method of marketing is known as Remarketing.  

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Topics: Marketing

How To Build A Referral Strategy For Your Business

by Mary Jezioro

Dec 15, 2015 7:00:00 AM

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A referral strategy is an essential component to any serious business. In today's world of social media, word-of-mouth is more popular than ever, allowing more and more industries to flourish due to the high amount of word-of-mouth advertising.

People aren't watching TV as much anymore, and those that are tend to have DVR's. This makes advertising on TV less effective. Internet marketing can be an effective tool to drive potential clients to your product or service. Using the following referral strategies can be lucrative for any business.

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Topics: Marketing

Presentation Counts: Why Security Companies Should Step Up Their Image

by Mary Jezioro

Dec 8, 2015 7:00:00 AM

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The success or failure of security companies rests in their ability to build trust with their customers. It's the fundamental element of their business. People come to security companies for peace of mind whether it is remote video monitoring or something as simple as an intruder alarm, and that peace of mind starts with how you present your company. 

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Topics: Marketing

The Cheap Way To Implement a Killer Online Marketing Strategy

by Mary Jezioro

Nov 17, 2015 7:00:00 AM

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Utilizing social media and the internet are some of the least expensive ways to improve your marketing outreach. Effective use of online tools can save your company a ton of money over more traditional advertising strategies. In fact, most social media and blog traffic can be generated with a limited budget. 

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Topics: Marketing

5 Amazingly Actionable Ways To Win More Security Clients

by Mary Jezioro

Nov 12, 2015 7:00:00 AM

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There has never been a better time to be in the security business. The business owners and the general public are both more interested than ever in protecting themselves as well as their investments, employees, families and possessions.  And with the way technology is today, it has made it easier than ever for them to do just that. 

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Topics: Marketing

5 Steps To Be Part of ADT Competitors in Home Security

by Mary Jezioro

Nov 5, 2015 7:00:00 AM

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As a home security company, you not only have to stand out in the crowded field of smaller competitors, but also against large security companies like ADT. The latter can be a big challenge, because ADT has a well-known brand and deep pockets. 

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Topics: Marketing

7 Ways to Repurpose Content to Drive Sales

by Mary Jezioro

Oct 20, 2015 7:00:00 AM

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As you begin to build a library of content for marketing purposes, you may come to the realization that certain pieces of content have greater, longer-lasting value than others.

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Topics: Marketing

Drive More Sales With An Eye Catching Work Vehicle

by Mary Jezioro

Oct 13, 2015 7:00:00 AM

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Did you know that simply adding a work vehicle to your small business infrastructure could mean the difference between maintaining your bottom line and increasing it? Let's have a look at four ways a branded vehicle wrap can drive sales!

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Topics: Marketing

5 Tips for Winning More Security Sales

by Mary Jezioro

Oct 1, 2015 7:00:00 AM

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Today's security systems encompass a variety of technologies ranging from video surveillance to emergency response, all under one control panel. It's a hyper-competitive market with all of these new technologies, and you'll need to prove that you offer the total package.

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Topics: Marketing