Franchise Blog

How Security Integrators Can Compete Against Telecoms and Cablecoms

by Mary Jezioro

Dec 1, 2015 7:00:00 AM

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Security integrators are facing an ever more rocky landscape when it comes to marketing their products and services as telecom and cablecom companies expand their services into the home automation sector. However, there are still many ways that a security integrator can remain competitive and viable within this market through well planned partnerships and high quality service. 

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Topics: Monitoring, Home Automation

7 Employee Management Ideas for Security Integrators

by Mary Jezioro

Nov 24, 2015 7:00:00 AM

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Employee management in any industry can be a precarious feat, but when it comes to the integration of security systems it becomes a matter of company integrity and success. The last thing a prospective client wants to see while addressing their security concerns is an unorganized and unprofessional work staff.

Your employee’s behavior can affect the client’s perception of your company, and the work quality will determine the possibility of future contracts with them. Staying on top of this key element for your company may sound like a colossal task, but if you follow the list of employee management ideas you’ll find it to be a matter of setting and enforcing some simple guidelines.

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The Cheap Way To Implement a Killer Online Marketing Strategy

by Mary Jezioro

Nov 17, 2015 7:00:00 AM

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Utilizing social media and the internet are some of the least expensive ways to improve your marketing outreach. Effective use of online tools can save your company a ton of money over more traditional advertising strategies. In fact, most social media and blog traffic can be generated with a limited budget. 

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Topics: Marketing

5 Amazingly Actionable Ways To Win More Security Clients

by Mary Jezioro

Nov 12, 2015 7:00:00 AM

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There has never been a better time to be in the security business. The business owners and the general public are both more interested than ever in protecting themselves as well as their investments, employees, families and possessions.  And with the way technology is today, it has made it easier than ever for them to do just that. 

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Topics: Marketing

10 Key Insights From Wayne Dyer to Help You Succeed

by Mary Jezioro

Nov 10, 2015 7:00:00 AM

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The world lost one of the pioneers in self development and great educator when Dr.Wayne W. Dyer passed away in August of 2015. He was known as the “father of motivation” for his many books, PBS specials, video presentations, and TV appearances. He said he was ready to start his new adventure at any time and had no fear of death.

In his forty books like The Power of Intention and the more recent I Can See Clearly Now, he always worked to bring people to their highest potential in life, love, family, and career.

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Topics: Business Growth

5 Steps To Be Part of ADT Competitors in Home Security

by Mary Jezioro

Nov 5, 2015 7:00:00 AM

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As a home security company, you not only have to stand out in the crowded field of smaller competitors, but also against large security companies like ADT. The latter can be a big challenge, because ADT has a well-known brand and deep pockets. 

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Topics: Marketing

3 Tips to Increase Your Monthly Recurring Revenue

by Mary Jezioro

Nov 3, 2015 7:00:00 AM

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If you’re an entrepreneur or franchise owner then the subject of increasing your revenue is always on your mind. New customers are great, unexpected gains are a luxury, but the golden egg that most sound-minded professionals seek is a growing monthly recurring revenue. 

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Topics: Business Growth

10 Ways to Make Back Office Management Easier with a CRM

by Mary Jezioro

Oct 27, 2015 7:00:00 AM

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If you have a business, then you need a customer relationship management (CRM) system.

CRM, or customer relationship management, refers to software that lets companies track every interaction with existing and potential customers. Software capabilities can change depending on the developer, but no matter what the software is usually just referred to by the acronym, CRM. 

Now matter which provider you go with, most CRMs should allow you to track customer names, emails, and phone numbers. More complex CRMs will give you the ability to track phone calls, log emails, and even keep track of customer social media feeds.

Regardless of whether you go with a basic CRM or a more complex one, there are many ways you can make back office management easier with a CRM, and here are 10 of them.

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Topics: Business Growth

Penetrating The Home Alarm Sales Business

by Mary Jezioro

Oct 22, 2015 7:00:00 AM

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The very real fact is that crime is always going to be around, and someone is always going to be a victim. Newsreport after newsreport has noted the recent rise in crime rates for any number of reasons.

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Topics: Business Growth

7 Ways to Repurpose Content to Drive Sales

by Mary Jezioro

Oct 20, 2015 7:00:00 AM

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As you begin to build a library of content for marketing purposes, you may come to the realization that certain pieces of content have greater, longer-lasting value than others.

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Topics: Marketing