Franchise Blog

How to Implement Employee Mentoring Programs

by Mary Jezioro

Jan 21, 2016 7:00:00 AM

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For companies seeking to place themselves among the leaders of their industry, one key component is having a highly trained and confident staff. Many companies fail to make their employees feel valued and important in the day to day business operations, which leads to lower retention rates and uninspired workers.

However, the use of an integrated mentoring program can be the ticket to higher employee satisfaction and better profits. 

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Topics: Business Growth

Create an Internal Communication Strategy for Your Business

by Mary Jezioro

Jan 14, 2016 7:00:00 AM

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As your business continues to grow and take on more employees, it is imperative for you to implement an adequate internal communication strategy to ensure the success of your entrepreneurial vision.  

Employees need to feel they can openly communicate with all staff members regardless of their role. And if they understand your company's goal through open communication, they will understand how their role plays a crucial part in the overall success of your business.

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Topics: Business Growth

How You Can Use Net Promoter Score To Improve Your Business in 2016

by Mary Jezioro

Jan 7, 2016 7:00:00 AM

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Net Promoter or Net Promoter Score (NPS) is a "management tool that can be used to gauge the loyalty of a firm's customer relationships." It acts as a leading indicator of future growth.

It can be more reliable than customer satisfaction rate, and the higher it is; the higher a chance you have to surpass other competing businesses who could be potentially taking your customers.

With the new year and lots of new potential customers, it's beneficial to know how to utilize your net promoter score to improve your business.

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Topics: Business Growth

How To Build a Keep-In-Touch Strategy To Make Your Business Boom

by Mary Jezioro

Dec 29, 2015 7:00:00 AM

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With the mindset of an ambitious business owner, consider the following term: inertia. How is this relevant to building a successful keep-in-touch strategy that will assure the longevity of your company's future? Let's contemplate the following,

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Topics: Marketing

Why Remarketing is Essential to Your Security Business

by Mary Jezioro

Dec 22, 2015 7:00:00 AM

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In today's market, engagement with your audience and consumers is more important than ever. Engagement through social media and sponsored advertisements has become common. However, an often underlooked method of marketing is known as Remarketing.  

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Topics: Marketing

5 Amazingly Actionable Tips That Will Make You a Better Networker

by Mary Jezioro

Dec 17, 2015 7:00:00 AM

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Networking is a skill that must be developed just like any other learned business technique. Building an effective and productive network depends on your ability to form mutually beneficial relationships with people in all different positions and industries. Here are five ways that you can take action to improve your networking abilities right now:

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Topics: Business Growth

How To Build A Referral Strategy For Your Business

by Mary Jezioro

Dec 15, 2015 7:00:00 AM

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A referral strategy is an essential component to any serious business. In today's world of social media, word-of-mouth is more popular than ever, allowing more and more industries to flourish due to the high amount of word-of-mouth advertising.

People aren't watching TV as much anymore, and those that are tend to have DVR's. This makes advertising on TV less effective. Internet marketing can be an effective tool to drive potential clients to your product or service. Using the following referral strategies can be lucrative for any business.

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Topics: Marketing

11 Tips For Security Professionals On Their Next Work Vehicle

by Mary Jezioro

Dec 10, 2015 7:00:00 AM

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Security company owners use their vehicles as a way to advertise.  More importantly security professionals utilize their vehicles on a daily basis. Your vehicle should be equipped and laid out efficiently so it does not cost you and your technicians time, money and frustration.

When you're getting ready to purchase a new work vehicle, think about the features that will benefit you most. For security professionals, your vehicle does more than drive you to and from the job.

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Topics: Business Growth

Presentation Counts: Why Security Companies Should Step Up Their Image

by Mary Jezioro

Dec 8, 2015 7:00:00 AM

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The success or failure of security companies rests in their ability to build trust with their customers. It's the fundamental element of their business. People come to security companies for peace of mind whether it is remote video monitoring or something as simple as an intruder alarm, and that peace of mind starts with how you present your company. 

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Topics: Marketing

The Link Between Intrusion Detection and Video Surveillance

by Mary Jezioro

Dec 3, 2015 7:00:00 AM

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The terms security and surveillance are often used interchangeably when it comes to installing devices on a property. However, while each term signifies tools and methods for protecting people and property, they both have their own definitive purpose. Understanding these differences is an important facet for any consumer wanting to create the most effective combination of an intrusion detection and video surveillance system.

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Topics: Monitoring